“Win-Win: Gender Equality Means Good Business” is a programme implemented by the International Labour Organization (ILO) and UN Women, funded by the European Union´s Partnership Instrument (FPI), for the economic empowerment of women.
Executed from 2018 to 2021, Win-Win is present in six countries in Latin America and the Caribbean (LAC) – Argentina, Brazil, Chile, Costa Rica, Jamaica, and Uruguay – with initiatives to promote networking and collaboration between businesswomen and women entrepreneurs throughout the countries in the region, as well as with the European Union.
of jobs are in the private sector1. Therefore, the engagement of companies is crucial for achieving gender equality.
would be the increase in the global economy if women in all countries had the same role as men in the labour market2.
higher than the market average is the performance of companies that have more diversity in their staff.
1 ILO | 2 McKinsey
Win-Win’s objective is to contribute to women’s economic empowerment, gender equality and women’s leadership by recognizing the active role women play in growth and development, as well as through promoting the commitment of private sector enterprises and employers’ organisations in relation to gender equality.
The programme is organized in three pillars:
|1||Networking and cooperation between women-led companies.|
|2||Capacity building and sharing of knowledge and good practices between companies and employers' organisations.|
|3||Establishing innovative financing to support women-led innovations and business ventures.|
Businesswomen and Women Entrepreneurs
The Programme supports and fosters networking as a mean to exchange experiences and promote business among businesswomen and women entrepreneurs from Latin America, the Caribbean, and the European Union. It also carries out trainings and mentoring so that women from both regions can enhance their knowledge and expand their businesses.
Employers' Organizations and Companies
Working with companies and business networks, including Organizations of Employers, the Programme mobilises private and public sector institutions to develop actions focused on gender equality in the workplace, value chain and society, encouraging the sharing of good practices and triggering advocacy actions.
Through partnerships, Win‑Win also works to develop innovative forms of financing for women-led or founded businesses. Smart investments are crucial for guaranteeing more opportunities for women in the market.
The ILO is the only ‘tripartite’ UN agency that brings together governments, employers and workers from 187 member states to set labour standards, formulate policies and develop programmes promoting decent work for all, women and men.
The ILO´s main objectives are to promote labour rights, foster decent work opportunities, improve social protection and strengthen dialogue in addressing work-related issues.
About European Union
The European Union (EU) is a political and economic union of 27 member states that are located primarily in Europe.
The goals of the European Union are: promote peace, its values and the well-being of its citizens; offer freedom, security and justice without internal borders; sustainable development based on balanced economic growth and price stability, a highly competitive market economy with full employment and social progress, and environmental protection; combat social exclusion and discrimination; promote scientific and technological progress; enhance economic, social and territorial cohesion and solidarity among EU countries; respect its rich cultural and linguistic diversity; and establish an economic and monetary union whose currency is the euro.
About UN Women
UN Women is the United Nations organisation dedicated to gender equality and women’s empowerment. A global champion for women and girls, UN Women sets global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide.
UN Women advocates for the equal participation of women in all aspects of life.